Wu Mala TangWu Mala Tang
ไทยAdd LINE
The mala franchise everyone's talking about — 2026

Own a
Wu Mala Tang franchise

A franchise system with real cost control

A mala hotpot franchise with a real back-office system — real cost control, real scalability. — start with a brand that truly understands the market, does the real work, and grows with you long term.

Add LINE — franchise enquiryROI calculator

DIY from ฿59 · ready sets ฿159 / ฿179 · genuinely cost-controlled

0+
Branches in operation
0 mo
Average payback period
฿0
DIY starting price per meal
0+
Followers from real content

01Why Wu Mala Tang

Not just “flavour” — it's a system for running the shop

01

Guests pick ingredients & control their budget

The DIY model lets guests set their own spend, come back more often, and lets the shop control cost-per-plate precisely.

02

Consistent taste across every branch

Our own broth and dipping-sauce recipes are standardised so every branch delivers the same taste.

03

Fast sales in a compact space

A storefront designed to cut unnecessary steps — lean staffing while keeping quality and experience.

04

A brand grown on real content

We grew by understanding customers and using TikTok + storytelling — not by burning huge ad budgets.

02The franchise system

A franchise that lasts needs a back-office system

Not just a recipe — we hand over the whole system so you start without starting from zero.

01

Standardised broth & sauce recipes

Recipes refined through real trial and error, ready to pass on to partners.

02

Storefront cost-control system

Ingredient and weighing systems that genuinely control cost-per-plate.

03

Streamlined storefront SOP

Workflows designed to be fast, lean on staff, and consistent in quality.

04

Marketing & content

A clear approach to building the brand with real content from the shop floor.

05

A distinct brand identity

A brand that understands Thailand's mala market and the new generation.

06

Long-term growth together

Partners don't start from scratch — a hands-on team stands behind you.

03ROI calculator

Estimate your profit potential

Customers per day80
3019%300
Average bill฿150
฿8032%฿300
Starting investment (approx.)฿350,000
฿150,00024%฿1,000,000
ROI calculator
Monthly revenue (approx.)฿0
Estimated monthly profit฿0
Estimated payback0 months

* Figures are estimates to aid your decision. Real results depend on location, costs and management.

Request a detailed payback plan

04Menu & value

Build it yourself, control your budget, eat often

The DIY model lets guests set their own budget — they return often, and the shop controls cost-per-plate precisely.

DIY — build your ownPopular01

DIY — build your own

From ฿59

Broth + dipping sauce, then pick ingredients yourself by weight — full budget control.

Ready setsGreat for newcomers02

Ready sets

฿159 / ฿179

300g of ingredients with broth and sauce — perfect for first-timers.

Fried mala03

Fried mala

In-store

Slow-fried to drive out moisture for lasting crispiness — in-store only.

Signature dipping sauce04

Signature dipping sauce

Free refills in-store

Unlimited refills dine-in; takeaway bundled by weight — e.g. 1kg ฿290 gets 2 cups.

05Franchise packages

Pick the package that fits you

Easy start

Starter Kiosk

฿XXX,XXX

For compact spaces / markets

  • Starter storefront equipment set
  • Broth & sauce recipes
  • Storefront training
  • Opening content kit
I'm interested in this package
Best value

Standard Shop

฿XXX,XXX

Standard-size shop with seating

  • Everything in Kiosk
  • Full cost-control & SOP system
  • Storefront & signage design
  • Ongoing marketing support
  • Back-office branch management
I'm interested in this package
Full system

Flagship

฿XXX,XXX

High-potential / large location

  • Everything in Standard
  • Dedicated branch consultant
  • Territory rights
  • Location-specific marketing plan
I'm interested in this package

* Package prices and terms are confirmed by our team based on your location and details.

06Our story

From “a shop that sells well” to “a business that scales”

01Wu Mala Tang didn't start with big capital or a professional team. It started with an ordinary shop owner who saw a real gap in Thailand's mala scene — many shops sell only heat, but lack standards, consistent taste, and cost control.

02So we built a shop system that lets guests choose their own ingredients, control their budget, and eat often — while the shop still manages costs and turns a real profit. We tuned our own broth, cut unnecessary steps, and built a model that sells fast in a compact space.

03We didn't grow by pouring money into advertising. We grew by genuinely understanding customers and the new generation, using TikTok and storytelling as our brand-building tools.

04Today, Wu Mala Tang is evolving from “a shop that sells well” into “a business that scales.” We believe a lasting franchise needs a back-office system, cost control, marketing, and a clear brand identity — and we want to grow alongside partners who want a business of their own.

Nong Mala, the cute mala-pot mascot of Wu Mala Tang

06Nong Mala — our brand mascot

07Frequently asked

What most people want to know

01How much budget do I need to start a franchise?
Starting budget depends on the package and location. Our team helps assess and plan a budget that fits you — add us on LINE for details and a payback schedule.
02I have no restaurant experience — can I do this?
Yes. We designed the SOP and training for partners who want their own business but don't want to start from zero, with a hands-on team to support you.
03What do I get with DIY at ฿59?
The ฿59 DIY starter includes broth and dipping sauce; you then add ingredients as you like. If you'd prefer a ready meal, we recommend the ฿159/179 sets with 300g of ingredients plus broth and sauce.
04How does the back-office control costs?
We set up ingredient systems, weighing, and storefront SOPs to control cost-per-plate precisely — cutting unnecessary steps and staying lean while keeping quality.
05Is fried mala available for delivery?
For now fried mala is in-store only, because it's slow-fried to drive out moisture for lasting crispiness — we want to perfect quality and timing first.

08Apply / franchise enquiry

Leave your details — we'll get back to you

Fill in a few details and our team will reach out with information and a payback plan.

* Please provide a phone number or email so we can reach you.

Wu Mala Tang

Ready to own a
Wu Mala Tang franchise?

Start your business with a brand that has a real system. Add us on LINE for franchise details, packages and a payback plan.

Add LINE — franchise enquiry
ROIAdd LINE — franchise enquiry